The Complete Branding Package
Your brand should tell the story about you and your business. It should convey your purpose and mission in a way that resonates with your ideal client. I created this branding package with both intuition and 22 years of experience as a designer. I provide a complete, cohesive, and professional brand that goes beyond a simple logo.
Brand Clarity Workbook and 90 min Creative Consultation: You will be provided a comprehensive fillable PDF brand workbook to help you understand your purpose, unique story, ideal client, brand personality, and overall style and direction. Once this is complete we will sit down via Zoom and discuss your brand creation, visuals, and style.
Interactive Brand Style Development: Mood Board, Color Palette & Fonts: A style discovery presentation that we walk through together via a 90 min zoom screen share that includes your values, keywords, curated color palette, and inspiration board to provide you with a visual foundation. I’ll provide you with a comprehensive PDF of everything after our call.
Main Logo Conceptualization: You will receive 3 completely custom logo concepts based on the earlier two steps. They will each have a different feel, look, and layout and include visual mockups to see them in use. Up to three revisions on chosen concept.
Illustration and Graphic Elements: Once you choose a foundation logo, I will create the graphic elements, or hand-lettering to complement that logo and incorporate it into the main brand. Up to three revisions on each element.
Brand build-out: When we reach this stage and the pieces have been chosen, the brand will be created. This will include the primary logo, secondary alt logo, website address, social media watermark, monogram, patterns, final color palette, and typography.
Brand Guidelines: You will receive both a PDF and a printed booklet of brand guidelines that includes details on how to use your brand, fonts, colors, etc. This will help you (and your team) consistently maintain the aesthetic of your brand moving forward. I will mail your booklet to you. Shipping is free in the US.
One Complete Set of Social Media Graphic Templates: You will receive one complete cohesive and editable set of social media graphic Canva templates in Instagram size format (post & story size) with your brand elements and colors already built out. I will also include highlight icons for Instagram. All you have to do is edit the text or change images. You also get one cover graphic for resized to Facebook, Twitter, and Linkedin.
Three Customized Graphics of your choice: I highly recommend the following:
Business Card Design: This will be provided in PDF at your choice of size. You can upload this online to any printer to order your business cards. This does not include the printing of the cards.
Media Kit PDF (1-2pages): You will receive a digital PDF of your bio, info, contact information to provide to interested collaborators.
Launch Kit: You will receive my launch kit planner as well as 4 Social Media countdown graphics to include in your launch.
Creating your brand has a 4-6 week timeframe, the three customizable graphics in the package are to suit your needs; for example, you don’t need a launch kit but you need podcast graphics–we can switch that service/graphic.
For you to be empowered for sustainable success; you need a fully cohesive brand that includes your core logo(s) to anchor your online presence and magnetize the energy of your offerings. Your brand is so much more than just the logo! I only offer solitary logos for stand alone courses or offers for my branding clients or new clients with complete brand standards. Please reach out if you have any questions.
$3,500 is split into two payments: a 50% down payment is due upfront at contract signing, and the remaining 50% balance is due before any final files are released.
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Please email firstname.lastname@example.org if you have any questions at all.