Guess what no other designer will tell you...your mission should be clear BEFORE your brand. A clear mission will lead you to an aligned brand foundation. The three key questions you have to ask yourself are: What is the clearly defined purpose of your service or product? You know how to ... READ the POST
Why You Need a Brand, Not Just a Logo
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Branding is certainly not a carefree topic. It is a critical element of any business. All too often logo design is treated as being interchangeable with branding. Although they go hand-in-hand, they are not the same. Many businesses overlook the true potential of what a brand can and will ... READ the POST